Over 200 New Mexico youth (age 12-18) entered the 2006 contest, submitting 182 original scripts and storyboards for 30-second radio and TV ads aimed at preventing tobacco use among young people. 

Four radio scripts and four TV storyboards were selected as winners.The winning entries for 2006 are (drum roll please!):

Untitled (we called it "Dreams") by Mariah Pepe, Jackson Middle School, Albuquerque (Submitted as a TV storyboard, adapted for radio)

> listen to the completed ad

"El humo no discrimina" by Leopoldo Rosales and Merit Schumaker, Academy for Technology & the Classics, Santa Fe (Submitted as a TV storyboard, adapted for radio)

> listen to the completed ad

"Dead Serious" by the first period Drama class at South Valley Academy, Albuquerque (Ruby Bencomo, Alejandra Bueno, Paola Castillo, Pedro Chavez, James Dean, Jessica Gutierrez, Cody Herdren, Bailey Long, Abi Mendoza, Jorge Mendoza, Uriah Snowden and Brandon Von Gedda)

> listen to the completed ad

Untitled (we called it "In Any Language") by Sara Tuzel, Los Alamos High School, Los Alamos

> listen to the completed ad

"Where is your money going?" by the Film class at Tatum High School, Tatum (Amanda Daugherty, Krystal Lavender, Amanda Lopez, Angelica Martinez, Griselda Orrantia and Lynda Ramirez)

> watch it now

"Smoker's Fashion" by Aleisha Clayton, Jackson Middle School, Albuquerque. 


> watch it now

"Coffin Nails" by Shelby Workman, Southwest Secondary Learning Center, Albuquerque

> watch it now

 
"Gamblers" by the first period Drama class at South Valley Academy, Albuquerque (Ruby Bencomo, Alejandra Bueno, Paola Castillo, Pedro Chavez, James Dean, Jessica Gutierrez, Cody Herdren, Bailey Long, Abi Mendoza, Jorge Mendoza, Uriah Snowden and Brandon Von Gedda)

> watch it now

Each winning entry received a $500 cash prize.  Co-authors of winning entries shared the prize money.

But that’s not all!  The Talk Back to Big Tobacco! Script & Storyboard Contest is the first phase of a larger project to involve New Mexico youth in the production of tobacco counter-marketing messages. 

The winning spots were produced in spring 2007 by youth producers at our community partners, KUNM-FM and Community Cable Access Channel 27.  They premiered at the Fame & Shame Awards at the KiMo Theatre in Downtown Albuquerque on April 14, and they're being distributed on DVD to schools and tobacco prevention organizations around the state. 

Thank you to all the New Mexico youth who Talked Back to Big Tobacco!