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Over 450 New Mexico youth (age 12-18) entered the 2008 contest, submitting 309 original scripts and storyboards for 30-second radio and TV ads aimed at preventing tobacco use among young people. Four radio scripts and four TV storyboards were selected as winners.The winning entries for 2008 are (drum roll please!):
RADIO SCRIPTS
 “'Cause of Tobacco” by Karla Burciaga, Harrison Middle School, Albuquerque NM.
> read the script
> listen to the completed ad
“I Am Tobacco” by Meagan Bender and Alyssa Gallardo, Silver High School, Silver City NM.
> read the script
> listen to the completed ad
"I Wish" by Azriel Rodriguez, Silver High School/Satellite Youth Space, Silver City NM.
> read the script
> listen to the completed ad
"Memories of Mom" by Krista Joslin, Satellite Youth Space, Silver City NM.
> read the script
> listen to the completed ad
TELEVISION STORYBOARDS
 "Ashtray Date" by Samantha Bice, RFK Charter High School, Albuquerque NM.
> read the storyboard
> watch the completed ad
 "Rebel" by Elena Gandara, Las Cruces High School, Las Cruces NM.
> read the storyboard
> watch the completed ad
"Young Lungs" by Matt Anderson, Carina Franco and Lundy Walters, Tatum Municipal Schools, Tatum NM.
> read the storyboard
> watch the completed ad
 "Your Own Hero" by Janine Armstead, Sandia Preparatory, Albuquerque NM.
> read the storyboard
> watch the completed ad
Each winning entry received a $500 cash prize. Co-authors of winning entries shared the prize money. But that’s not all! The Talk Back to Big Tobacco! Script & Storyboard Contest is the first phase of a larger project to involve New Mexico youth in the production of tobacco counter-marketing messages. The winning spots were produced in spring 2009 by youth producers at our community partners, KUNM-FM and Community Cable Access Channel 27. They premiered at the Fame & Shame Awards at the KiMo Theatre in Downtown Albuquerque on May 8, and they're being distributed on DVD to schools and tobacco prevention organizations around the state. Thank you to all the New Mexico youth who Talked Back to Big Tobacco!
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