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Over 400 New Mexico youth (age 12-18) entered the 2009 contest, submitting nearly 300 original scripts and storyboards for 30-second radio and TV ads aimed at preventing tobacco use among young people. Four radio scripts and four TV storyboards were selected as winners.The winning entries for 2009 are (drum roll please!):
RADIO SCRIPTS
 “Children Smoke” by Roxann Ortiz, Santa Fe High School, Santa Fe NM.
> read the script
> listen to the completed ad
“I Hate You” by David Tapia, St. Michael’s High School, Santa Fe NM.
> read the script
> listen to the completed ad
“Smokey Future” by Kevin Liou, Albuquerque High School, Albuquerque NM.
> read the script
> listen to the completed ad
“Oompa Loompa” by Carl Sandoval, Santa Fe High School, Santa Fe NM.
> read the script
> listen to the completed ad
TELEVISION STORYBOARDS
 "Five Causes of Death" by My-An Nguyen & Emma Ye, Albuquerque Academy, and Aimie Ye, Eisenhower Middle School, Albuquerque NM.
> read the storyboard
> watch the completed ad
 "Game Over" by Stephen Kuykendall, Talking Talons/Moriarty High School, Moriarty NM.
> read the storyboard
> watch the completed ad
 "Just Like You" by Doris Cruz & Heather Salgado, Tatum High School, Tatum NM.
> read the storyboard
> watch the completed ad
 "Your Fairytale" by Jaclyn Apodaca, Janira Cordova & Amber Varela, St. Michael's High School, Santa Fe NM.
> read the storyboard
> watch the completed ad
Each winning entry received a $500 cash prize. Co-authors of winning entries shared the prize money. But that’s not all! The Talk Back to Big Tobacco! Script & Storyboard Contest is the first phase of a larger project to involve New Mexico youth in the production of tobacco counter-marketing messages. The winning spots were produced in spring 2010 by youth producers at our community partners, KUNM-FM and Community Cable Access Channel 27. They premiered at the Fame & Shame Awards at the KiMo Theatre in Downtown Albuquerque on May 8, and they're being distributed on DVD to schools and tobacco prevention organizations around the state. Thank you to all the New Mexico youth who Talked Back to Big Tobacco!
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