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Counter Marketing Tobacco companies have spent billions of dollars promoting their deadly products. They’ve used every persuasion technique imaginable: flattery, bribery, scientific evidence, plain folks, and of course, beautiful people. They’ve tried to convince us that smoking makes you look cool, or tough, or sexy. They haven’t told us that nicotine is addictive, and that tobacco use kills more than a thousand people every single day. That’s where counter-marketing comes in. Counter-marketing tells the truth about tobacco use. It exposes the tobacco industry’s lies. Instead of selling cigarettes, it promotes a tobacco free lifestyle. In this section you can: - See examples of tobacco counter marketing ads, and discuss what you like and don't like about them. - Learn more about the language of persuasion so you can craft an effective message. - Learn what kinds of tobacco prevention messages are most effective. - Get tips and ideas for creating your own counter marketing message.

Counter Marketing Creating your message Language of persuasion What works best? Rate these ads! More examples Site tools Search Tell a friend Downloads Your photo here

© 2008 Talk Back to Big Tobacco! Script & Storyboard Contest

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